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We believe that the smartest founders are those who experiment, rather than taking shots in the dark.

Understand the risk associated with every assumption
Mitigate risk through an iterative approach to building
Ensure every new idea or concept is thoroughly validated

Quick steps to a fully validated business idea.

Plan

Through collaborative workshops, we gather every assumption we’d like to test and prioiritise assumptions where we currently have very little information, but where that assumption is critical to the success of your venture.

Test

We design experiments to measure the validity of each assumption with your target customers. As we move through each experiment, you’ll get the insights needed to make an informed decision to retire, pivot, or pursue the idea.

Learn

We craft a proof of concept to launch your venture idea to customers to get feedback as quickly as possible while minimising your risk.

Our arsenal for successful experimentation.

Experiment playbook

A playbook of our favourite 50+ experimentation techniques offers raw insights, quickly.

Surveys
Interviews
Prototyping
A/B testing
Ads
+50 others
Low/No-code tooling

We harness the power of low- and no-code tooling to validate without a costly or complex build.

Rich reporting

We monitor experiments and their results using tooling that allows for rapid-fire iterations to our approach.

Let's bulletproof your idea before you build.

We would love to work with you to build your great idea.

See our work in action

FinTech
Enterprise SAAS