Product Strategy for a Scalable, Sellable Product

Our process for building successful products.

Stage 1 Product discovery & strategy

This workshop-driven step is a deep dive into your product, objectives, value proposition and the features you would like to see included in your launch. Using findings from these workshops, we then deliver a recommended strategy and costing on what we believe is the best route to building out your idea.

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Stage 2 Product design

Guided by your product strategy, objectives, and roadmap, our team of product designers, UI designers, and technical product managers, collaborate to deliver a detailed user and technical specification of your product.

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Stage 3 Product development

Run using agile methodology, our full-stack development team receives your product specifications and maps them against two-week sprints (cycles) where we will aim to develop and deliver a new piece of the product every two weeks.

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Our philosophies for a strong product strategy.

Problems matter more than features.

If you can't solve problems for your customers, no amount of features will result in success. So how do we go about truly solving problems for your customers? By understanding them better than anyone else.

Understand first, execute second.

Products miss the mark by leaping into a solution based on assumptions. This high-risk route can lead to lost time, money, and customers. We believe in mitigating risk by understanding the problem back to front, before building a single feature.

Always circle back to your objectives.

Without a clear focus on objectives, your product development will be directionless and ineffective. Mapping your product back to your objectives is the key to ensuring that your time and resources are being invested in the right areas.

Steps we take to bulletproof your product idea.

Before we build out your strategy, we move through a Product Discovery process to understand your venture goals and define a product strategy that will deliver these goals in the most efficient way possible.

Business strategy alignment workshop

This initial 2-hour workshop brings us together to understand and roadmap your 3, 6, and 12 month goals for your venture. This will lay the foundation for our work to come.

Product audit

Next, our Product team dives into the deep end of your analytics, backlog, and product management practices. This leaves us with a firm understanding of what is achievable against your goals.

Product strategy workshop

Following the audit, we use this workshop to map our discoveries against realistic and sound objectives for your product development plan. We define a 3-month roadmap in more detail, and align on the next steps to get the ball rolling.

Finalised product strategy

Our team condenses the findings and conclusions from your workshops into a comprehensive strategy report and costing for what we believe is the best route to building your product.

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Key deliverables for your product strategy

Product launch strategy

Success criteria for each release

Technical requirements

Product information architecture

Product timeline

Risk assessment

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Thijan Dippenaar

Head of Product Management

“Building a great product isn't easy. We work hard to understand your business, customers, and the competitive landscape so that we can design an effective strategy for your product's rollout.”