Value Proposition Design for a New Startup Idea

Our value for teams with early-stage ideas

Extensive experience

Our Venture team thrives in the ambiguity and complexity of early-stage ventures, and has the track record to prove it.

Customer-led approach

We build ventures that solve real-world problems. This requires a rigorous understanding of customers, delivered through dynamic, empathetic research methods.

Venture-first ethos

Our guiding philosophy is to always do what is best for the venture. This is embedded in our decision making and visible in our results.

Steps we take to crystallise your idea into a scalable opportunity.

Discovery workshop

We start our journey together with a collaborative workshop that aims to unpack the current understanding of your idea, the market, and the competitive landscape.

Customer research

Our Venture team gets to work leveraging our favourite research methods to ensure that we build and document a thorough understanding of your customer and their needs, relevant to your idea.

Value proposition design

Based off of this research, we evaluate the feasibility of your value proposition by unpacking components such as a go-to-market strategy, costs and revenue, required resources, and customer personas.

Experimentation strategy

We do the work to understand the knowns and unknowns around this newly formed value proposition. The result is an experimentation strategy that, when executed, will confirm if we're pursuing the right path for the demand and scalability of your idea.

Work with us

Get to know the team you’d work with.

Kaya Searll

Head of Venture Management

“Our team of Venture Managers and Architects strive to create high-quality, customer-led ventures that solve real-world problems. With a lean mindset, we anchor ourselves in always doing what is best for the venture.”