The largest student housing marketplace in Africa.
About
DigsConnect.com
DigsConnect.com is the largest student accommodation marketplace on the African continent. They pair up registered students and young professionals looking for long-term rentals with homeowners who have available properties.
Product strategy
Product development
Marketing services
Watch the story
Challenge
Since being founded in 2018, DigsConnect.com had made a name for themselves in the PropTech space, managing to attract thousands of users to their platform, but they were struggling to convert these leads into placements.
Solution
The UX and Product teams were brought onto the venture to investigate causes and solutions for the lack of conversions. Their roadmap included:
- Auditing and improving the DigsConnect.com landing page.
- Redesigning the enquiry process and search mechanism.
- Redesigning the filters and search mechanism.
- Redesigning the listing page.
Results
With improvements made by The Delta, DigsConnect.com experienced a 300% increase in tenant inquiries versus their previous season, and a record-breaking number of tenants engaging with landlords.
Next steps
We're developing the product to further align with the goals of the DigsConnect.com team, who looks to solidify their value offering and scale their product further into the global market.
"DigsConnect.com has been working with The Delta for 5 months and I can't imagine life without them anymore. Their exceptional professionalism has impacted our business and enabled us to achieve more than what we thought possible. They've allowed us to make remarkable advancements to our product and its usability, whilst fitting right in and having fun along the way.”
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