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Strove is the health tech platform focused on helping companies improve the physical and mental wellbeing of their employees. Since the initial launch of the mobile application in April 2021, Strove has grown its ecosystem with impressive funding rounds and expansion into the UK.

South Africa
Scope of work

MVP development

Product development

Brand identity design

Website design

Website development

Marketing services

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The Strove team knew that recruiting experienced engineers for a startup is an incredibly challenging task. They needed access to talented engineers who could help them build out the first version of their product quickly and efficiently.


  1. The Delta built an MVP of the mobile application and assisted with a release to a group of beta testers.
  2. We then assisted with the validation and refinement of the MVP.
  3. The MVP was expanded upon by our team to include a broader feature set, an accompanying web application, and internal admin tools.


Since the initial launch of the mobile application in April 2021, Strove has grown its ecosystem that includes 11 client companies, 1300 employees, 43 international rewards partners and now expansion in the UK. The venture successfully raised R4 million in Series A funding with Launch Africa Ventures, and was accepted into the GrindstoneXL accelerator programme.

Next steps

Strove is currently launching into the UK market, onboarding leading brands as new clients. The Delta continues to support them as they expand their feature set based on user interests.

Chris Bruchhausen
Founder | Strove

"Ultimately we wanted a team that was forward-looking, innovative, hardworking, and believed in what we were trying to achieve. Fortunately for us, The Delta ticked all of those boxes."

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